Who we are


Great Little Trading Co was founded by two parents in 1996 to provide hard-to-find practical products to help parents create happy, organised homes. Father of three and CEO, Jamie Reeve, took over GLTC in 2004 and has since transformed the brand into a successful British business that designs and makes a unique collection of high-quality products that young families really need. Since 2004, GLTC has won the annual "Best Children's Retailer" award ten times, most recently in 2015, 2016 and 2017. We've been voted Best Independent Retailer (2015) and Best Online Retailer (2014), and our toys have won numerous awards both for design and for encouraging imaginative and interactive play.

We aim to inspire and help parents make the most of childhood and their family home. Our range focuses on three key areas; good-looking, essential wooden toys which encourage learning through play; smart storage which helps parents organise and simplify their homes; and well-designed children's bedroom furniture and accessories to create the perfect spaces for children to grow, play, learn and sleep.

'I didn't feel the market provided for parents who wanted good quality, classic, stylish products', says Jamie. 'There was a glut of plastic and not enough time or money spent on good design. Just because you're a parent doesn't mean your house has to become a style-free zone.'

At Great Little Trading Co we design and make useful and beautiful products which work hard to earn a place in your home. Our toys encourage imagination, fun, play and development, and our furniture adapts and grows to suit the changing needs of your family. Our products look good in every room and will outlast your children's early years to be useful and beautiful long after your children have flown the nest.

We design and make the products that we, as parents, need every day, in our own homes. We know what works - and what doesn't. We test everything we make and we only sell what is beautiful, purposeful, useful and smart.

'We are parents. We get it', says Jamie. 'We understand you've spent all day with your children, the house may be a mess, there are toys all over the floor and porridge up the wall. We understand that once the children are in bed, you want to sit down and relax with a glass of wine, in the beautiful home that you created BEFORE the children came along. This is where we come in.'


We make more space.

We make it look good.

We make it last.

We make believe.

We make conversation.

We make more fun.

We make sure.

We make it simple.

We make it better.

everything we make,