Great Little Trading Co was founded by two parents in 1996 to provide hard-to-find practical products to help parents create happy, organised homes. Father of three and CEO, Jamie Reeve, took over GLTC in 2004 and has since transformed the brand into a successful British business that designs and makes a unique collection of high-quality products that young families really need.

Kids' storage units

Most recently, we’ve been voted "Best Family Brand" (2019) and "Best Specialist Kids Brand" (2019) by Loved By Parents. Our wooden toys have won numerous awards both for design and for encouraging imaginative and interactive play. We’ve also been crowned "Best Children’s Retailer of the Year" a whopping ten times!

THE POTTER RANGE

LOLLY & SCOOP

ICE CREAM SHOP

GREENAWAY BOOKCASE

THE POTTER RANGE

LOLLY & SCOOP

ICE CREAM SHOP

GREENAWAY BOOKCASE

White bookcase with wooden fish and chip shop

We aim to inspire and help parents make the most of childhood and their family home. Our range focuses on three key areas; good-looking, essential wooden toys which encourage learning through play; smart storage which helps parents organise and simplify their homes; and well-designed children’s bedroom furniture and accessories to create the perfect spaces for children to grow, play, learn and sleep.

Children's wooden toys, furniture and accessories

We design and make useful, beautiful products which work hard to earn a place in your home. Our toys encourage imagination, fun, play and development, and our furniture adapts and grows to suit the changing needs of your family. Our products look good in every room and will outlast your children’s early years to be useful and beautiful long after your children have flown the nest.

White storage unit and wooden play kitchen

We know what works - and what doesn’t. We design and make the products that we, as parents, need every day, in our own homes. We test everything we make and we only sell what is beautiful, purposeful, useful and smart.

Children's play tables

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