Our Awards


2023
Feefo Trusted Service Award (Platinum)
2022
Feefo Trusted Service Award (Platinum)
Best Children’s Brand (Platinum) Loved by Children
Best Family Brand 2022 (Gold) Loved by Parents
Best Christmas-themed Toy (Silver: Woodland Christmas Advent Calendar) MadeForMums
Best Toy for Pretend Play (over £30) (Editor's Choice Award: First Class Toy Post Office) MadeForMums
Best Toy Design (Platinum: Let's Bake Kitchen) Loved by Parents
Best Toy Design (Platinum: Play & Store Dinosaur Play Set) Loved by Parents
Best Role Play Toy 3-6yrs (Platinum: Let's Bake Kitchen) Loved by Parents
Best Wooden Toys 3-6yrs+ (Platinum: Let's Bake Kitchen) Loved by Parents
Best Wooden Toys 3-6yrs+ (Gold: Play & Store Dinosaur Play Set) Loved by Parents
Best Cot Bed (Gold: Little Wren Cot Bed) Loved by Parents
Best Wooden Toy (Platinum: Growing Garden Wooden Toy) Loved by Children
Best Toy Design (Gold: Growing Garden Wooden Toy) Loved by Children
Best Playset (Silver: Growing Garden Wooden Toy) Loved by Children
Best Innovative Toy (Silver: Play & Store Dinosaur Playset) Loved by Children
Best Toy Design (Silver: Play & Store Dinosaur Playset) Loved by Children
 Awards 2022

2021
Feefo Trusted Service Award (Gold)
Best Children's Brand (Platinum) Loved by Children
Best Wooden Toy 3-6yrs (Platinum: First Class Toy Post Office) Loved by Children
Best Playset 3-6 yrs (Platinum: First Class Toy Post Office) Loved by Children
Best Toy Design 3-6 yrs (Gold: First Class Toy Post Office) Loved by Children
Best Wooden Toy 1-3 yrs (Platinum: Wooden Walker, Fox) Loved by Children
Best Toy Design 1-3 yrs (Platinum: Wooden Walker, Fox) Loved by Children
Best Activity Toy 1-3 yrs (Platinum: Wooden Walker, Fox) Loved by Children
Best Playhouse/Wigwam (Platinum: Play Teepee, Space Explorer) Loved by Children
Best Role Play Toy (Platinum: Coffee Cup Wooden Toy Kitchen) Loved by Parents
Best Toy Design (Platinum: Coffee Cup Wooden Toy Kitchen) Loved by Parents
Toy Award (Gold: First Class Toy Post Office) Dadsnet
Best Creative Play (Silver: Create & Play Wooden Mud Kitchen) Junior Design Awards
Best Interiors Product Design, Accessory (Bronze: Around the World Rug, Large) Junior Design Awards
Best Toy for Pretend Play (Silver: Growing Garden Wooden Toy) Made for Mums
Best Educational Learning Toy, 3 years + (Silver: Alphabet Learning Toy) Made for Mums
Imaginary Play (Silver: A Job Well Done Wooden Tool Set) Right Start Awards

2020
Feefo Trusted Service Award (Gold)
Best Wooden Toy 3-6 yrs (Platinum: Piccolo Play Cafe) Loved by Parents
Best Toy Design 3-6 yrs (Gold: Piccolo Play Cafe) Loved by Parents
Best Playset 3-6 yrs (Platinum: Ambulance Doctor's Set) Loved by Children
Best Toy Design 3-6 yrs (Platinum: Construction Site Set) Loved by Children
Best Toy Invention (Platinum: Ambulance Doctor's Set) Loved by Children
Best Wooden Toy 3-6 yrs (Platinum: Piccolo Play Cafe) Loved by Children
Best Activity Toy 3-6 yrs (Gold: Piccolo Play Cafe) Loved by Children
Best Interactive Toy 3-6 yrs (Gold: Piccolo Play Cafe) Loved by Children
Best Interiors Product Design, Furniture (Bronze: Gulliver Toy Organiser) Junior Design Awards

2019
Feefo Trusted Service Award (Gold)
Best Family Brand (Gold) Loved by Parents
Best Role Play Toy (Platinum: Star Beans Coffee Shop) Loved by Parents
Best Interactive Toy 3-6 yrs (Gold: Star Beans Coffee ShopLoved by Parents
Best Toy Design (Platinum: Seaside Fish & Chip Shop) Loved by Parents
Best Wooden Toy 3-6 yrs - (Gold: Seaside Fish & Chip Shop) Loved by Parents
Editor's Choice & Best Toy for Pretend Play (Silver: Seaside Fish & Chip Shop) Made for Mums
Best Children's Toy (Runner up: Sixpence Play Shop) Baby Awards
Best Interiors Product Design, Furniture (Bronze: Growing Activity Table) Junior Design Awards
Specialist Kids Brand of the Year (Winner) ECMOD

2018
Feefo Trusted Service Award 
Best Interiors Product Design, Furniture (Bronze: Blyton Toy Sorter & Bench) Junior Design Awards 
Best Role Play Toy (Gold: Lolly & Scoop Ice Cream Shop) Best Baby & Toddler Gear Awards
Best Children's Toy (Winner: Lolly & Scoop Ice Cream Shop) Little London Awards
Best Online Retailer (Runner up) Little London Awards

 

2017
Best Children's Retailer (Winner) ECMOD
Best Role Play Toy (Gold: Lolly & Scoop Ice Cream Shop) Loved by Parents Awards
Best Toy Design (Platinum: Beaumont Castle) Loved by Parents Awards
Best Role Play Toy (Gold: Beaumont Castle) Best Baby & Toddler Gear Awards
Best Storage Option (Silver & Consumer Choice: Poppins Toy Chest) Best Baby & Toddler Gear Awards
Best Bedding (Bronze: Grey Star Duvet Cover Set) Best Baby & Toddler Gear Awards
Best Wall Decoration (Bronze: Townhouse Wall Shelves) Best Baby & Toddler Gear Awards

 

2016
Best Children's Retailer (Winner) ECMOD
Best Online Retailer (Winner) Little London Awards
Best Role Play Toy (Silver: Cherry Blossom Doll's House) Best Baby & Toddler Gear Awards
Best Furniture Collection (Gold: Potter Range) Junior Awards
Best Interiors Collection (Gold: Mr Bear Collection) Junior Awards
Best Toy Design (Bronze: GLTC Play Cafe) Junior Awards
Best Toy Retailer (Bronze) Junior Awards
Best Wooden Toy (Platinum: Albion Pull Out Play Table) Loved by Parents Awards
Best Interactive Toy (Platinum: Albion Pull Out Play Table) Loved by Parents Awards
Best Interactive Toy (Gold: The Play Shop & Theatre) Loved by Parents Awards
Best Family Brand (Gold) Loved by Parents Awards

 

2015
Best Children's Retailer (Winner) ECMOD
Best Independent Retailer (Gold) Loved By Parents
Best Role Play Toy (Silver: Teacup Play Cafe) Loved By Children
Best Wooden Toy (Silver: Teacup Play Cafe) Loved By Children
Best Interactive Toy (Bronze: Teacup Play Cafe) Loved By Children
Best Wooden Toy 3-6yrs (Gold: Sweet Pea Play kitchen) Loved By Parents
Best Interactive Toy 3-6 yrs (Silver: Sweet Pea Play kitchen) Loved By Parents

 

2014
Best Children's Retailer (Winner) ECMOD
Best Online Retailer Baby & Me Magazine
Best Wooden Toy 3-6yrs (Gold: Tea Trolley), Loved By Parents Awards

 

2013
Best Children's Retailer (Winner) ECMOD
Best Children's Bedrooms (Highly Commended, Mother & Child Category ) Sheerluxe.com
Best Toys & Gifts (Highly Commended, Mother & Child Category) Sheerluxe.com
Best Furniture Collection (Winner: Northcote Storage), Junior Magazine Awards
Best Role Play Toy (Gold: Play Shop & Theatre), Right Start Best Toy Awards
Overall Best Toy, 3yrs+ (Winner: Play Shop & Theatre), Right Start Best Toy Awards
Best Outdoor Toy 3-6yrs (Gold: Carnival Playhouse), Loved By Parents Awards
Best Interactive Toy 1-3yrs (Gold: Play Shop & Theatre), Loved By Parents Awards
Best Toy Design (Gold: Carnival Playhouse), Loved By Parents Awards
Best Wooden Toy 3-6yrs (Gold: Carnaby Kitchen), Loved By Parents Awards
Best Outdoor Toy (Silver: Carnival Playhouse), Right Start Best Toy Awards
Best Online Retailer (Bronze), Loved by Parents Awards
Best Interiors Collection (Shortlisted: GLTC Bedding Collection), Junior Magazine Awards
Best Online Gift Retailer (Shortlisted) Junior Magazine Awards

 

2012
Best Children's Retailer (Winner) ECMOD
Best Children’s Bedrooms (Online Shopping Award, Mother & Child Category), Sheerluxe.com
Best Toy Awards (Winner: Play Shop & Theatre), Junior Magazine
Best Furniture Collection (Highly Commended: Northcote Storage), Junior Magazine
Best Children’s Retailer (Commendation), Junior Magazine

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