Proudly rated 4.8/5 on Feefo Proudly rated 4.8/5 on Feefo
WINNERS of Best Children's Retailer 2024 by LovedbyChildren WINNERS of Best Children's Retailer 2024 by LovedbyChildren

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Sustainability

As a retailer that provides products for parents and children, it is important to us to do our bit to minimise the environmental impact of our business and help preserve our lovely planet for the next generation.

 

We’re continuously working to make improvements and evaluate our current ways of working, and whilst we have already made huge progress, we know we’re not perfect and still have steps to take.

OUR PRODUCTS

Every product we make is designed to withstand the test of time, is made from high-quality materials, and is designed to offer longevity. From toys that can be handed down as family heirlooms to storage that will grow with your family, it’s important to us that our products will be in your homes for years to come.

As our passion to help preserve our planet increases, our product range is evolving, too. From wooden alternatives to single-use advent calendars, to products designed to nurture a child’s interest in the environment around them – we’re continually thinking of ways of how we can encourage the next generation to care for our wonderful planet.

 

What goes on in the background to make our products is also important to us. Sustainable sources of wood and high-quality, long-lasting materials are key to our evolving sustainable initiatives. The majority of our product range is made from wood, which is biodegradable, unlike plastic alternatives offered on the market.

 

Steps we have already made:

OUR PACKAGING

Many of our cardboard boxes are made from recycled paper, and can be recycled again, creating an eco-friendly cycle.

 

Some of our products still arrive protected with polystyrene and plastic packaging as we haven’t yet been able to find a suitable, more sustainable alternative that will protect our products from damage in transit. A broken product in transit ultimately equals more wastage and will counteract the good work of sustainable packaging.

 

If you’re unsure of where to dispose of your waste and packaging, the below table will help you along the way.

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We are striving to find more eco-friendly alternatives and have already made positive steps forward: