For those of you who know us well, you will know that what makes GLTC ‘Great’ is that we understand what it is like to be a parent; we have experienced both the joys as well as the pandemonium. That’s why everything we do from our product design to our creative design is made with you in mind.
So this week we asked our Creative Designer to provide us with a few thoughts on how he balances being a working father to his 8 year old son and how our new product range has inspired him to create a fresh new catalogue which encompasses everything you need as a busy parent.
Introducing Dipash Creative Designer at GLTC…
As a working dad I have to juggle the usual daily/weekly trials and tribulations of any ‘normal’ family household, which stretches even my brilliant multi-tasking skills (no sniggering please!). It has to be said that being father, chauffeur, private tutor, chef and personal shopper can take its toll on us male folk.
For instance, I thought it would be a nice idea for my seven year old to cook his own omelette for lunch…There we were, in the kitchen… Cracking eggs…I gave him access to butter, the spice cupboard… And a whisk…You can guess what the end result was!
Disaster. What was I thinking? Obviously a fantasy of domestic bliss aka a moment of madness shrouded my normally near perfect judgment that Sunday afternoon!
With all the chaos that goes on at home, my only escape from treading on toy cars in the middle of the night and colouring pens strewn all over the living room floor (without their caps on might I add) is getting on the Central Line to the other side of London.
This is ‘me’ time – no shrieking, no mess, I can just bury myself in the paper, interrupted only by the odd sniffle from fellow commuters, the tiny sounds whispering out of headphones, and the odd electro-trance, ‘Gangnam’ Style ring tone… Bliss.
I work here at GLTC as a Creative Designer, so the fact that I have a little cherub of a child (insert raised eyebrow) and a quite busy home means I can bring a few ideas, thought and solutions to the creative work I produce. Being a father has unquestionably given me an advantage working with a unique brand like GLTC. I know instinctively what works, what doesn’t – and if there’s a problem, how to solve it.
I’m really excited about the Spring/Summer catalogues that I’ve been working on lately. There’s order, there’s structure, it’s clean, it’s clutter free – all the things I look for in a catalogue and customers want to create at home! We also have some fantastic new photography that has helped me design a really inspiring catalogue, I can’t wait for our customers to tell us what they think. We have a fab team here and the fantastic range in our Spring/Summer collection is a reflection of this, I hope they enjoy the catalogue as much as I’ve enjoyed putting it together!
Now, where’s that Post-it with the number for that nanny agency?
If you would like to take a look at the latest GLTC Catalogue designed by Dipash, then you can request a catalogue here .